TMMC
As a Communications Analyst, I created content for TV screens, One Toyota, the Team Member Website, and Takt Times. I supported the TMMC United Way campaign through interviews, promotional content, and event coordination. I also led the rebranding of internal communications by developing standardized branding, templates, and graphic guidelines to improve consistency, clarity, and recognition across all communication channels.
Brand Planner
I created this brand planner as part of the rebranding of internal communications to establish consistent branding standards and improve the clarity of information shared with team members. The planner provides guidance on visual design, templates, and communication best practices to ensure content is recognizable, professional, and easy to understand.
Click the image to view the full planner.
Blog Posts
Created blogs for Waterloo EDC aimed at international companies, highlighting local developments and opportunities. The process included research, writing, editing, and designing accompanying graphics to engage readers.
Click the image to read the full blog.
Waterloo at a Glance
Created as a new style of LinkedIn content to attract international businesses, this video highlights Waterloo’s strategic location, top-tier talent, strong innovation ecosystem, and quality of life — positioning the region as an ideal place to expand and invest. The video was developed in alignment with our brand guidelines while introducing a different, engaging content format for our audience.
Carousel Context
LinkedIn carousel posts created in InDesign and Photoshop to promote Waterloo to international businesses. Designed to follow brand guidelines and maintain consistency with other content while highlighting the region’s talent, ecosystem and more.
Click image to view full social graphic.
Statistic Video
I designed a Canva video template to present statistics in a more engaging way on LinkedIn. It gives the team flexibility to create visually compelling posts and is now also used for headlines and key messages. These posts are among the highest-performing content on Waterloo EDC’s LinkedIn.
City Comparison Graphic
I designed a comparison graphic to position Waterloo alongside a similar global city and highlight its competitiveness. The graphic is now used across LinkedIn posts and webpages, showcasing key similarities in talent, technology, innovation, and manufacturing while reinforcing Waterloo as a strong alternative to major global hubs.
This example is especially useful for members of the Business Development team when traveling to the featured city, as it provides a concise and compelling way to communicate Waterloo’s value.
Term Review
At the end of my work term, I created a presentation to highlight my contributions and share ideas to support the marketing team moving forward. It was well received by the team and contributed to a very high co-op rating.
Click the image to view the full presentation.
