Waterloo EDC
As a Marketing and Communications Coordinator at Waterloo EDC, I research market trends and business news to create strategic storytelling, write and publish blog content, and develop LinkedIn campaigns to engage executives and investors. I also create branded visual content using Adobe Creative Cloud to support digital marketing and communications initiatives.
Blog Posts
Created blogs for Waterloo EDC aimed at international companies, highlighting local developments and opportunities. The process included research, writing, editing, and designing accompanying graphics to engage readers.
Click the image to read the full blog.
Waterloo at a Glance
​Created as a new style of LinkedIn content to attract international businesses, this video highlights Waterloo’s strategic location, top-tier talent, strong innovation ecosystem, and quality of life — positioning the region as an ideal place to expand and invest. The video was developed in alignment with our brand guidelines while introducing a different, engaging content format for our audience.
Carousel Context
LinkedIn carousel posts created in InDesign and Photoshop to promote Waterloo to international businesses. Designed to follow brand guidelines and maintain consistency with other content while highlighting the region’s talent, ecosystem and more.
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Click image to view full carousel.
